Agar Gada Electronics ke goods Porter se deliver hote, toh Babita ji tak TV time pe pahuch jaata.
Thatโs the kind of efficiency Porter has brought into Indiaโs local logistics game, solving a problem that was right in front of us, but no one really noticed.
1) ๐๐ผ๐ ๐ฑ๐ถ๐ฑ ๐ถ๐ ๐ฎ๐น๐น ๐๐๐ฎ๐ฟ๐ ๐ฎ๐ป๐ฑ ๐๐ต๐ฎ๐ ๐ฝ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ ๐๐ต๐ฒ๐ ๐ฎ๐ฟ๐ฒ ๐๐ฟ๐๐ถ๐ป๐ด ๐๐ผ ๐๐ผ๐น๐๐ฒ?
โก๏ธ Founder of Porter, Pranav Goel used to notice a lot of Light Commercial Vehicles parked while coming back from office.
โก๏ธ He talked to more than 500 plus drivers and different shopkeepers to understand inefficiency.
โก๏ธ Despite having the potential to deliver 4-5 orders, these vehicles were just delivering 1-2 which led to higher costs for shopkeepers and customers.
โก๏ธ Many time deliveries were not on time and there was nothing to track it.
2) ๐๐ถ๐ฟ๐๐ต ๐ผ๐ณ ๐ฃ๐ผ๐ฟ๐๐ฒ๐ฟ
โก๏ธ Pranav with his friend Uttam Digga started Porter in 2014 to create a marketplace that connect truck drivers and their customers.
โก๏ธ They were hugely inspired by Uber and decide to replicate that model.
โก๏ธ They used to keep a very simple pitch saying that book from us and get 20% less price.
โก๏ธ Within no time they started doing a monthly revenue of more than 25 lakhs.
โก๏ธ All this was done without any app, just a website and googlesheets
โก๏ธ Realising need for technology update, they onboarded the 3rd founder Vikas Choudhary.
3) ๐ ๐ถ๐ฑ๐น๐ถ๐ณ๐ฒ ๐ฐ๐ฟ๐ถ๐๐ถ๐ ๐ณ๐ผ๐ฟ ๐ฃ๐ผ๐ฟ๐๐ฒ๐ฟ
โก๏ธ As the startup started getting more funding, they decided to enter Inter-city Logistics also.
โก๏ธ It proved to be an utter failure because of already crowded market in that space
โก๏ธ They had to stop it and lay off all the 50 employees hired for this role.
โก๏ธ There was also stagnation of growth and customers were looking for better options.
4) ๐๐ผ๐ ๐ฑ๐ถ๐ฑ ๐ฃ๐ผ๐ฟ๐๐ฒ๐ฟ ๐๐๐ฟ๐ป ๐๐ต๐ฒ ๐๐ถ๐ฑ๐ฒ ๐๐ต๐ฒ๐ป?
โก๏ธ Ensuring that truck reached the customers on time and deliveries were also made on timeย
โก๏ธ Tracking the drivers through app and constant monitoring to negate any delay.
โก๏ธ Charging the customers extra per minute if loading is not done on time.
โก๏ธ Vast network of Porter ensured that drivers were able to get deliveries even on their way back.
5) ๐ช๐ต๐ฒ๐ฟ๐ฒ ๐ฑ๐ผ๐ฒ๐ ๐ฃ๐ผ๐ฟ๐๐ฒ๐ฟ ๐๐๐ฎ๐ป๐ฑ ๐๐ผ๐ฑ๐ฎ๐?
โก๏ธ They launched 2-wheeler deliveries for quick needs in 2020.
โก๏ธ Even relaunched Inter City Logistics in 2021 and expanded into Packers & Movers for shifting which accounts for 15% of business.
โก๏ธ In more than 20 cities presently.
โก๏ธ Have a rating of 4.8/5 in Play Store and around 9 Lakh reviews, which underscores the customer trust they have built
โก๏ธ Porter is aiming to achieve profitability by the end of FY25 having cut their losses by 45% last yearย
Porterโs journey is a reminder that you donโt always need to chase flashy ideas, all you need to do is keep customer at the center and solve everyday problems right in front of you.