Did You Know About Supam Maheshwari – The man who built not one, but three Unicorns?
In the world of startups, where building a single unicorn is an extraordinary feat. There is Supam Maheshwari, the entrepreneur behind FirstCry, XpressBees, and GlobalBees—three companies that have revolutionized their industries. But how did he achieve this? Let's break this down
1) Brainvisa - Beginning of Entrepreneurial Journey
➡️ Brainvisa was an e-learning solutions provider founded in 2000 by Supam Maheshwari and Amitava Saha.
➡️ It operated in B2B space offering corporate training, educational content development for multinational companies.
➡️ Services ranged from interactive multimedia training to sophisticated learning management platforms.
➡️ While the whole World was moving towards Financial Crisis, Supam and his co-founder sold the company for $16 Million in 2007.
2) FirstCry - A Father’s Problem Turned Into a Billion Dollar Business
➡️ In 2010, when Supam became a father, he struggled to find quality baby products in India. He found out that most of the parents rely on foreign trips or expensive local options.
➡️ He decided to bridge the gap with FirstCry which was India’s first major baby product marketplace.
➡️ Initially an online-only platform, it quickly expanded into an omnichannel business, now operating more than 1000 stores across India.
➡️ Operates through exclusive partnerships, private labels like BabyHug and CuteWalk.
3) XpressBees – Solving FirstCry’s logistics problem (And then everyone else’s)
➡️ As FirstCry grew, Supam encountered a major obstacle in logistics as no existing courier services could meet their needs.
➡️ Instead of waiting for a solution, he himself created one.
➡️ In 2015, XpressBees was born initially as FirstCry’s in-house logistics arm, but soon started delivering for top e-commerce players such as Meesho, Xiaomi, and Lenskart.
➡️ Today, XpressBees operates in more than 3000 cities and handles over 3 million shipments daily.
4) Globalbees - India's Fastest Unicorn
➡️ In 2021, Supam Maheshwari co-founded GlobalBees, a company designed to acquire, scale, and grow profitable D2C brands across multiple categories.
➡️ Instead of starting new brands from scratch, it helps successful ones using its expertise in marketing, supply chain, and technology.
➡️ Within just seven months of its launch, GlobalBees became a unicorn.
➡️ It has acquired more than 20 brands which includes Reequil (skincare), MuscleXP (nutrition).
5) Lessons from Supam's Journey
➡️ Spotting market gaps early
➡️ Building Business that can expand rapidly without losing efficiency.
➡️ Strong execution & having the right team.
Supam's journey from an engineer to a serial entrepreneur with three unicorns is nothing short of inspiring. Who knows? Maybe he's already working on his fourth unicorn.